AdBacklog — From 0 To 100 Users in 10 Days Thanks to PH

Lightweight ad‑performance insights for indie makers and small teams.

👋 Hey Product Hunters!

I’m Floris, the maker of AdBacklog. Ten days ago we quietly opened our beta and we’re already celebrating 100 users — with some joining directly from Product Hunt threads and other indie communities. 🎉

We built AdBacklog because running paid promotions should feel exciting, not nerve‑racking. Every click is precious when you’re bootstrapping, yet most analytics tools drown you in metrics that don’t answer the only question that matters: “Did this ad actually bring me customers?”

🚀 What AdBacklog Does

AdBacklog is your centralized campaign command center, built for marketers by marketers:

* Plan, track & manage campaigns—across all channels

View and organize Google Ads, Meta, LinkedIn campaigns in one shared workspace that replaces scattered tools like spreadsheets, Slack threads, or buried docs.

* Flexible, intuitive campaign views

Choose the visualization that matches your workflow—Table, Calendar, Kanban, or Timeline—so you always know what’s live, what’s next, and who’s doing what.

* Built‑in collaboration & stakeholder access

Invite teammates or clients with role‑based permissions (view‑only, editor, admin). No more chasing updates via Slack or Notion.

* Cross‑campaign performance insights

Automatically aggregate metrics from ad platforms, so you track campaign status, ROI, and performance trends without toggling across tools.

* Central repository for assets and notes

Store creatives (images, copy) and attach status notes or performance updates directly to their campaign tasks—keeping everything in context.

* Marketing-first UI—no onboarding headache

Start planning, tracking, and optimizing campaigns instantly thanks to a clean, marketer-centric interface.

📈 Early Traction

* 100 users in 10 days

* 2,400+ ad clicks tracked

* 100 conversions attributed

We’re humbled by the response so far and can’t wait to see what you do with the tool next.

🗌️ What’s Coming

1. Alerts and notifications – Celebrate wins and catch costly trends instantly.

2. API integrations with ad managers – Direct connections to Meta, Instagram, and Facebook Ads for seamless data syncing.

Your feedback will shape this roadmap, so don’t be shy!

💬 We’d Love Your Thoughts

If you’re marketing a SaaS, e‑commerce shop, or side project, give AdBacklog a spin. The beta is free while we iron out the edges.

→ adbacklog.com (no credit card required)

Tell us what’s missing, what’s clunky, or what made you smile. Comment below — I’m all ears!

Thanks for reading, and huge thanks to the Product Hunt & indie‑maker community for the early love.

— Floris & the AdBacklog crew